Description: The street wear store STAB was established in 2009 and is situated in the heart of Berlin, based in a small street in Mitte close to Hackescher Markt. If you take a look inside the STAB store, you’ve quickly recognize that the interior is not like others and pretty unusual – and that’s what the STAB stands for.
The name “STAB” is an abbreviation of the word “STICKABUSH” that is taken from the lyrics of the American hip hop trio “De La Soul”. The word has something to do with life emotion, and besides that, the trio is known for their quirky lyrics, and their alternative hip hop subgenres.
STICKABUSH is committed to bring the best experience through our knowledge and innovative way of creating close connections.
Role: I have talked with the owner about developing a branding for STAB apparel which he also can sell in his store. I worked on developing the branding for the clothing based on STABs strategy.
The concept for STICKABUSH is based on the city of Berlin and the special area of Mitte.
Creative Fields: Art Direction, Graphic Design & Branding.
References: STAB, De La Soul
Copyright: Regarding the use of mood-pictures – The pictures in this design pitch will not be used for further production.